The New Buying Journey for SaaS

How to win the answers and optimize your AI- search and Google AIO visibility


Join us live, April 29th - 9.00-9.45

Overview: The SaaS buying journey has changed fast in 2026 — and the biggest shift is simple: buyers don’t need to click anymore.

With Google AI Overviews, AI Mode, and tools like ChatGPT influencing decisions earlier than ever, the traditional funnel is being rewritten. This affects everything: pipeline conversion, paid performance, SEO traffic, and how buyers build trust.

In this webinar we’ll break down what’s happening right now in the buying journey — and what you need to do to win visibility where buyers actually make decisions.

You'll learn:
  • What the new SaaS buying journey looks like in the AI-era
  • Why “zero-click internet” is impacting your traffic and lead-to-deal conversion
  • The difference between SEO, AIO and AI-search visibility
  • Why structured data + context is now the key to being recommended
  • How to increase your chances of being shown in AI Overviews and LLM answers
  • What BusinessWith is doing to help you win the answers and build trust
Who should attend?This webinar is for SaaS CEOs, CMOs, VP Sales, and marketing/sales teams who want to stay competitive as AI changes how buyers research and choose software.

Meet your hosts

Meet the awesome folks from BusinessWith who will guide you through this webinar

nicolas-zavala-v2 (1)

Nicolas Zavala - Speaker

 SaaS Expert | CEO & Co-Founder @ BusinessWith

abdalla-mohamed

Abdalla Mohamed - Co-host

+10 years in SaaS | CMO @ BusinessWith

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